In-house Flexibility: Configure National Direct eMedia tracking to fit your specific requirements and process/reprocess log files as frequently as you wish.
Great for intranets: Analyze firewall-protected content, such as corporate intranets, without any outside internet connection.
Pagetags or IP+User Agent: Choose which methodology works best for you.
Advanced Visitor Segmentation: Cross segment visitor behavior by language, geographic location, and other factors.
Geo-targeting: Find out where your visitors come from and which markets have the greatest profit potential.
Funnel Visualization: Eliminate conversion bottlenecks and reduce the numbers of prospects who drift away unconverted.
Complete Conversion Metrics: See ROI, revenue per click, average visitor value and more.
Keyword Analysis: Compare conversion metrics across search engines and keywords.
A/B Test Reporting: Test banner ads, emails, and keywords and fine-tune your creative content for better results.
Ecommerce Analytics: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and see product merchandising reports
Search engine robots, server errors and file type reports: Get the stuff that only log data can report on.
Visitor History Drilldown: dig into visitor behavior with the ability to view session/path, platform, geo-location, browser/platform, etc. data on an individual-visitor basis (note: this data is anonymous). |
